Josh Spadafora

Background

About Josh Spadafora

I’m a results-driven Senior PPC & Paid Media Manager with proven expertise in developing and executing high-performing digital advertising strategies across Google Ads, Microsoft Ads, and paid social platforms. Over the past several years, I’ve helped agencies and in-house teams increase conversions, optimize budgets, and consistently exceed ROI goals.My background spans PPC, SEM, programmatic, OTT/CTV, and e-commerce marketing, with a strong track record of improving client retention, driving qualified leads, and reducing CPA through data-driven strategies and conversion rate optimization (CRO). I’ve managed multimillion-dollar ad portfolios, led cross-functional teams, and mentored specialists to deliver measurable results.What sets me apart is my ability to blend analytical precision with strategic creativity—leveraging performance data to make smarter campaign decisions, while also crafting compelling ad copy and audience targeting strategies that convert.I’m passionate about helping brands grow, building collaborative client relationships, and staying at the forefront of an ever-evolving digital landscape.Core Strengths: PPC & Paid Media Strategy Google Ads & Microsoft Ads Expertise Conversion Rate Optimization (CRO) ROI Optimization & CPA Reduction Digital Strategy & Client Relations Leadership & Team Development