Joshua G.

Background

About Joshua G.

What began as a curiosity in the family business evolved into a passion that defined my career. Over the past 17 years at European Watch Company, I’ve worked from Watch Specialist to CEO, leading one of the oldest and most respected secondary market watch retailers in the world.With a 40-person team based in Boston, we’ve authenticated, priced, and sold over timepieces with an uncompromising focus on condition, provenance, and client experience. Our inventory spans from Patek Philippe, Audemars Piguet, and Rolex to the most exciting independent watchmakers like, F.P. Journe, Daniel Roth and MB & F. We’re proud to be the trusted choice for a global clientele that spans from New York to Geneva, Dubai to Hong Kong. Our clients come to us not just to buy and sell, but to build collections, trade stories, and engage with a team that truly understands their passion.Under my leadership, we've balanced old-world service with modern reach: launching one of the highest-rated mobile apps in the industry, building a seamless e-commerce platform, and refining every step of the client journey. Beyond transactions, we’re invested in elevating the culture of watch collecting. Our partnership with Assouline produced The Connoisseur’s Guide to Fine Timepieces, a landmark coffee-table book celebrating the most extraordinary watches we’ve handled, paired with high-resolution in-house photography and essays that honor the craft behind the timepieces. We’ve also recently partnered with Chubb to offer tailored insurance solutions for the watches we sell, creating even more long-term value and peace of mind for our clients.The goal has always been the same: to connect people with watches that feel like they were made for them, and to raise the bar for what a modern watch retailer can be. If you're a collector, enthusiast, or fellow professional in the luxury space, I’d love to connect. Let’s trade ideas, share stories, and continue pushing the industry forward. Explore our exceptional inventory at