Joy Cooper

Background

About Joy Cooper

A passionate Sales & Marketing leader with extensive experience across Insurance, Automotive and Legal Services. I am a self-motivated person with highly developed communication and influencing skills to drive revenue growth, target achievement, market share and performance. I demonstrate a first rate record of communicating a clear strategic vision, recruiting, training & motivating high performance teams to deliver results alongside outstanding service standards. I’m a proven relationship builder with excellent client facing skills allowing me to cultivate very trusting relationships with new & existing customers, all aimed at growing the company brand & market share. Achievements * Revived a struggling operation and sales function through a new pricing strategy, effective promotional strategies, corporate image enhancement, recruitment & coaching of the sales team to a high-performance level * Championed Customer experience to consistently achieve Customer Satisfaction rates of 97% and Industry leading NPS score of 87% compared to market leader at 72%* Recruited/restructured the sales team, set clear objectives and introduced performance measures, leading from the front with a highly supportive/highly challenging coaching style * Translated business objective strategies into brand portfolio objectives to plan and achieve enhanced growth of business delivering 28% trading up year on year