Joyce So

Background

About Joyce So

Experienced digital transformation and marketing communications professional for 15+ years | B2B marketing storyteller | Strategic planning with hands-on implementation | Inspiring coach and quick learner | Passionate about innovation, healthtech, edtech, mindfulness and wellness | Familiar with multicultural working environment “Learning is a never-ending process, while curiosity encourages me go with the trend.” Curiosity is the prevailing drive that keeps me moving on in my career. I have diversified interests but dedicated skillset, which enrich my career path with success. Started my career in advertising industry as a copywriter, that sparked off my creativity in content development. Trade marketing and corporate communications are the fields which I have worked for the longest time. I have started my role from scratch for a few times. I believe a growth mindset is my success key at work. While skillset and learnings are transferable, they can connect me to my future jobs. “Self-awareness keeps me excelling, while kindness helps me building up positive relationships.” Health and mental wellness is definitely our most valuable player in life. I feel grateful that I learned mindfulness and it helps me to know how to care myself and raise my self-awareness. This helps to reduce my stress at work and recognize my emotions in life. I take “be mindful; be kind; be thankful” as my life objective. I trust kindness is in all positive communications. With positive relationships around, I am inspired to inspire others. Expertise: ∎ Marketing & Communications (Strategic Planning, Brand Strategy & Architecture, BtoB Marketing, Social Media Management, Content Strategy, Launch Plans, Customer Portfolio, Thematic and Customer Video Productions, Marketing/Sales Tools Development, Global/regional/local marketing team collaborations, Go-To-Market approaches, Omnichannel Marketing plans, Trade Conferences/Shows, Webinars, Public Relations, Media Management, Vendor Management, etc.) ∎ Digital Transformation (Strategy & Roadmap, CMS Content Development, Platform Migration, Lead Scoring, CRM, Content Strategy, Marketing Automation, CTA Strategy, Marketing Asset Management, Marketing Technology, Digital Solutions, etc.) ∎ Internal Communications (Intranet Development, Content Migration, Internal Brand Building, Content Editor Training, Internal Engagement, Internal Education for Management Team, Townhall Presentations, etc.) Industry Experience- Healthcare & Medical Devices - Protective Gear - Plastics - Chemical - Design - NGO