Joye Hehn

Background

About Joye Hehn

As the VP Financial Education Brand, Strategy and Implementation at Regions Bank, I lead the development and execution of a comprehensive financial education program that reaches millions of customers and communities across the US. With over 20 years of experience in corporate communications and brand building, I have a passion for creating engaging and memorable experiences that educate, empower, and inspire audiences. I leverage my skills in marketing communications, marketing strategy development, employee engagement and education, vendor relations, content marketing, and corporate responsibility to deliver impactful and innovative solutions that align with the bank's vision and values. I collaborate with internal and external partners to craft compelling and concise messages that influence clients and key stakeholders. I also manage multiple projects and budgets efficiently and effectively, while ensuring quality and consistency across all channels and platforms.