Jp Hansen

Background

About Jp Hansen

I’m a senior B2B marketing leader with 20+ years’ experience helping brands stand out, simplify their message, and create meaningful commercial impact. For the past 11 years I ran Handel, my own marketing consultancy, partnering with companies across financial services, tech, professional services, and engineering to bring structure, creativity, and clarity to their marketing.My strength lies in combining strategy and creative thinking.I love taking complex value propositions and turning them into clear, compelling stories that resonate with customers and stakeholders. I’ve led brand, campaign, and portfolio marketing programmes that drive awareness, engagement, and measurable growth — always grounded in strong insight, simplicity, and quality execution.I’m collaborative, calm under pressure, and bring a balanced mix of strategic leadership and hands-on delivery.Whether I’m working with executives, cross-functional teams, or external partners, I focus on clarity, alignment, and outcomes.I’m currently open to:• Senior B2B marketing roles (portfolio, segment, campaigns, brand)• Head of Marketing / Marketing Director opportunities• Contract or fractional leadership roles• Remote or hybrid positions (Cape Town–based)• Projects requiring strategic clarity, messaging, or campaign directionWhat I bring: 20+ years in B2B marketing, brand & campaigns Strong experience working with financial services, banking, tech & professional sectors Ability to simplify complex propositions Creative direction + strategic planning Calm, mature leadership style Hands-on execution when needed Excellent communication & stakeholder skills A human, thoughtful approach to marketing