Judd Bantug

Background

About Judd Bantug

With more than half a decade handling multiple brands across various industries, including ING, Lexus, Samsung, AirAsia, Nespresso, Globe Telecom, among others, I’ve always seen myself as a “Pusotibo” creative. It is a fusion of two Filipino words, “Puso” and “Positibo,” or in English, heart and positivity."Puso para sa trabaho, puso para sa katrabaho." Heart speaks about my passion and empathy for insightful and purposeful creativity along with kindness when working with anyone. On the other hand, positivity is about being driven by optimism — it’s my mental attitude, an unshakable hope and confidence in the next best creative works to be done. I am a Filipino creative whose works are rooted in empathy. Whether I am ideating, writing and creating purposeful campaigns for brands, taking photographs, recording voiceovers and podcast episodes, playing the piano, singing songs and leading worship at church, or seating next to somebody on a plane, I desire to feel the feelings of others. Aside from personal life experiences, working in advertising has developed in me the yearning to understand the feelings of another and connect more to my target consumers. I believe that empathy is the greatest human connection. It increases our sensitivity to another’s struggle, makes us brave to take their feelings, own them as if they are ours, and give voice to universal human emotions by sharing their stories with the world. With empathy, I own clients' problems, and creatively solve them as if they are my own. I believe, nothing beats passion, empathy, kindness, and positivity. When we have these, we can deliver meaningful works that will impact not just brands, but even more so, the humanity.I'm sharing with you my advertising portfolio: bit.ly/3nhbErF. Works I've worked on with all my heart.But, more than anything else, I would like to share with you my long-standing career principle, which I wrote when I realized what's lacking in the industry: There are already too many great minds. But there is a scarcity of kind hearts. I have always aspired to have both. But if I would have to choose, I would choose the latter.As I always say, to be good, and to do good at the same time, is possible.