Judith Hammerman

Background

About Judith Hammerman

High-performing, high-energy senior exec with proven ability to create growth in emerging technologies and media. Adroit at identifying, shaping and leading change, while building high achieving, flexible teams for scale. Successfully launched over a dozen new products, repositioned and re-energized three established companies. Deep industry knowledge across all parts of marketing ecosystem, with active and far-reaching network. Specialties include: cloud platforms, SaaS, customer data, insights, identity and privacy regulation (GDPR), machine learning and AI, ad tech, programmatic/RTB, cross device/mobile, native content, online video, and distribution. MBA Columbia Business School and UC Berkeley, Haas School of Business. Press: Adobe Discusses Data Strategy (investors.com) Adobe Experience Platform Uses Cloud Technology to Capture and Analyze Data (cheddar.com) https://cheddar.com/media/the-adobe-experience-platform-uses-cloud-technology-to-capture-and-analyze-data Learn How to Deliver More Personalized Moments with Adobe Experience Cloud (LinkedIn) Personalization at Scale - Adobe Blog https://blog.adobe.com/en/publish/2021/01/19/personalization-at-scale-will-top-enterprise-priorities-in-2021 IAB: What Does AI Mean for For Marketing IAB GDPR/ePrivacy Town Hall Infopresse Data and Programmatic Forum https://conferences.infopresse.com/detail/2018/02/14/forum-data-et-programmatique World Disrupt Programmatic 2018 https://vimeo.com/253797395 Folio: It’s All About Data AdExchanger: Dentsu Aegis Integration with Publishers https://adexchanger.com/agencies/dentsu-aegis-ad-tech-integrations-publishers-take-off/ RampUp: Data Can't Rush The Creative Process.Or Can It? https://rampedup.us/rampup-2018/highlights/ BEET TV Transparent Metrics and Programmatic Oracle Data Summit IAB/BEET TV: Data and Self Serve Automation Specialties: cloud platforms, SaaS, customer data, insights, identity and privacy regulation (GDPR), machine learning and AI, ad tech, programmatic/RTB, cross device/mobile, native content, online video, and distribution.