Judith Pohl
Head of Marketing Product Management & Visual Merchandising Estée Lauder, Aerin & Aramis at The Estée Lauder Companies Inc
Based in Vienna, Austria
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Seniority
Other
Department
Other
Location
Vienna
Industry
Personal Care Product Manufacturing
Company size
56K
Contact information
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j•••••••@elcompanies.com
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Background
About Judith Pohl
Over the years as Marketing Lead I had the privilege to experience a variety of aspects of the marketing world (B2B, B2C both ATL and BTL). With over 10 years at Estée Lauder Companies and multiple years at Universal Music - both world leading companies in their industries - I have significantly developed my skills in leading marketing and communications for FMCG and entertainment industries. At Estée Lauder our team has focused on an omnichannel consumer experience that has driven the growth of the company's largest brands in Austria. Through the use of integrated 360° marketing campaigns and the continuous optimization of our digital and social media presence, I was able to contribute to increasing brand awareness and sales growth. I have always emphasized cross-functional collaboration and coordination. Developing creative solutions is just as important to me as working in close partnership with stakeholders to achieve common goals and ensure the success of our brands.
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