Juha Ruokonen

Background

About Juha Ruokonen

I am dedicated to making power markets and B2B relations the backbone of the clean transition. With a deep understanding of the energy market and a proven track record in communications and public affairs, I excel at making complex topics understandable and engaging. My career spans various roles, including market analysis, policy design, project origination, and advisory services, where I have developed and executed strategies that drive impactful results. I have extensive experience in the Guarantees of Origin and carbon markets and strong understanding both the physical and financial power markets. My background includes significant expertise in origination and B2B sales, allowing me to navigate complex business environments and foster strong client relationships. I am a people person and enjoy interactions. My emotional intelligence allows me to effectively coach and support others. In my free time, I enjoy playing with dogs and taking long walks in nature. In 2015, I was voted the second most positive person in the city of Espoo.