Jules Dorval

Background

About Jules Dorval

All views expressed are my own. Essentially, I was a data scientist before it was cool. I have an academic background and a broad base of experience that informs how I analyze data and which tools I use. I have had the privilege to work as an analyst and analytic director in several different verticals including traditional market research, internet marketing, online financial services and online B2B / B2C retailing. This range of challenges forced me to both narrow and broaden my scope as required allowing me to understand the inner workings of a situation and external influencing variables in great depth. As a market research consultant, clients allow me to look 'under the hood' and I have learned to quickly assess and focus in on the areas where biggest differences can be realized. Sometimes I am faced with only a dataset and a known problem. Sometimes it is dataset and a shrug of the shoulders from the client. Sometimes it is anecdotal. Regardless, I am excited to take on the challenge. I love watching the gears move and the numbers dance… always trying to predict their next step. I enjoy getting in, rolling up my sleeves and letting the data run through my fingers so I can get a full sense of how a business is doing, what the Key Performance Indicators are, and then turn focused attention on the parts of the business that matter most for their context. Specialties: SQL Server, SPSS Analytics, Predictive Models, Cluster Analysis, Data aggregation/combination, customer/client satisfaction, employee satisfaction/engagement, customer segmentation, shopping cart analysis, web traffic measurement, KPI Identification and monitoring, data quality auditing, pricing models, dynamic business case development, data presentation, product lifecycle analysis, customer lifetime value analysis, customer acquisition and retention measurement, online conversion optimization, report preparation and graphical presentation, quantitative research methodologies, executive presentations