Julia Breda

Background

About Julia Breda

Julia Breda is a CRM Marketing Manager / Analyst with 4 years of experience at companies such as Aurum Software (B2B SaaS legal software) and SumUp (global fintech). Currently, I lead CRM projects at Stone, focused on helping Brazilian micro and small businesses grow. In my role, I’m experienced in: 🟣 CRM and Automation Management: I create campaigns from scratch, focusing on automation and performance, using tools like Salesforce Marketing Cloud, Intercom, and RD Station. 🟣 Customer Segmentation: Targeting the right customer, at the right time, with the perfect message. 🟣 Personalization: Going beyond “Hi,[Name]” with data-driven personalization. 🟣 Data Analysis & SQL: Extracting data insights to guide strategic decisions. 🟣 Omnichannel Campaigns: Leveraging the right channels to boost engagement and conversions. 🟣 A/B Testing & Experiments: Using data-based tests to optimize results (offers, experience, communication). 🟣 Project Management: Currently managing CRM projects for 4 products simultaneously, with detailed documentation. 🟣 Retention & Advocacy Strategies: Developing strategies to reduce churn, increase upsell/cross-sell, and boost loyalty. On a personal and professional level, I bring skills in: 🟣 Teamwork and Stakeholder Management: Collaborating effectively with Product, Marketing, Tech, Support, and Data teams to deliver results with clear communication and a problem-solving mindset. 🟣 Results Orientation: Focused on KPIs and success metrics, using Agile Methodology and OKRs each quarter. 🟣 Customer Focus: Prioritizing the customer experience alongside business results. 🟣 Presentations: I'm an introvert who loves a good presentation 🟣 Adaptability: Quick to adapt to changes in the market, tech, or KPIs. 🟣 Creativity and Proactivity: Bringing fresh ideas to engage customers and adding CRM insights to all projects. And outside of work. 🟣 A big fan of fantasy and romance novels 🟣 Who loves watching and playing volleyball 🟣 And is addicted to trying new coffee spots and sampling different protein bar flavors