Julia Cantu

Background

About Julia Cantu

In today's competitive business environment, driving strategic growth and optimizing organizational performance requires innovative leadership and a strategic mindset. As a results-oriented executive with deep expertise in organizational strategy, market expansion, and team leadership, I excel at transforming challenges into opportunities for revenue growth and operational excellence. Passionate about enhancing team performance and aligning KPIs with business objectives, I leverage analytical acumen and strategic insights to deliver measurable results. As a trusted advisor to C-suite leaders, I build strong relationships and navigate complex challenges with precision, fostering a culture of high engagement and accountability. Throughout my career, I have consistently driven business growth and efficiency by implementing creative solutions and leading cross-functional teams to success. Notable accomplishments from my career with Verizon include: Bridged the Digital Divide: Designed and executed a Go-To-Channel strategy leveraging the Affordable Connectivity Program (ACP) to address underserved communities. Focused on partnerships with nonprofits and housing authorities, grassroots marketing, D2D outreach, and customer education to increase broadband adoption and connectivity. Accelerated Mobile Broadband Growth: Drove a 62% year-over-year sales lift in Mobile Broadband by implementing innovative go-to-market strategies, enhancing cross-functional collaboration, and optimizing performance across multiple distribution channels. Optimized Operations: Transformed bulk operations by transitioning call center functions to the Philippines, reducing annual operating costs by $1M while addressing retention challenges and improving cost center KPIs. Successful Product Commercialization: Led the development and nationwide launch of Fixed Wireless Access (FWA), creating a market tier strategy that eliminated thresholds and enabled entry into 13 new markets in the first year. As a strategic growth executive, organizational strategy expert, and empowering team leader, I am always looking to expand my professional network and pursue new opportunities for success. If you would like to connect, please contact me at jmecantu@outlook.com. AREAS OF EXPERTISE Market Expansion & Business Development Sales & Operational Strategy Automation & Process Improvement Reporting & Analytics Executive Relationship Management Compliance, Governance, & Risk Management Customer Engagement Strategic Partnerships & Vendor Management Change Management