Julia Colombo

Background

About Julia Colombo

Extensive experience in marketing management, excelling in leading branding campaigns, lead generation, and paid media strategies. Specialist in developing and executing Go-to-Market (GTM) strategies, driving the growth of educational products and services. Responsible for implementing digital communication strategies, including automated workflows, performance monitoring across digital channels, and user experience (UX) optimization. Leadership of multidisciplinary teams, ensuring project and operational deliveries within established deadlines and goals. Budget and KPI management, ensuring efficient resource allocation and achievement of institutional objectives. Development of multimedia content to engage audiences and strengthen institutional branding. Coordination of in-person and online events, fostering stakeholder engagement and increasing brand visibility. Market and competitor analysis, generating insights for differentiation and brand positioning. Experience in managing paid media and digital performance tools (Google Analytics, SEO), enhancing campaign visibility and conversion. Proficiency in systems and tools: SAP, Oracle, Runrunit, Trello, Salesforce CRM, Power BI, and Adobe (Photoshop, Illustrator, Premiere), ensuring efficient process execution and data analysis.