Julia David

Background

About Julia David

As a Senior Research Consultant at Produkt + Markt, specializing in market and advertising psychology, I lead the qualitative team 'explore + evolve' and manage national and international projects for global manufacturers, primarily in consumer goods and automotive. Alongside my excellent qualitative expertise, I am an expert in ethnographic research and insightful in-home interviews. My proficiency in these qualitative research methods allows me to delve deeply into the lives and experiences of individuals, providing a rich understanding of their behaviors, preferences, and motivations. This expertise enhances the quality of insights for more informed decision-making, enabling clients to tailor their strategies to precisely meet the needs and desires of their target audience. Certified as a Design Thinking Facilitator, Agile Coach, and Business Model Innovation Facilitator, I seamlessly integrate innovative methodologies into market research, ensuring dynamic and impactful results for our clients. This commitment to staying at the forefront of industry practices not only enhances the quality of our deliverables but also positions our clients to adapt and thrive in the ever-evolving landscape of markets.