Julia Douglas

Background

About Julia Douglas

As a remote eCommerce Marketing Manager in the B2B commercial construction space, I lead a 20-person cross-functional team across SEO, content, marketplaces, email, paid media, and product data. My work supports architects, general contractors, and procurement teams through every stage of the digital sales cycle. I specialize in building calm, scalable systems that deliver measurable results, not just marketing assets. My approach blends structure, emotional intelligence, and strong collaboration with SEO leads, data analysts, and department heads to ensure our efforts are high-impact and aligned with revenue goals. Here’s what I bring: • Designed a lean eCommerce team with clear OKRs, role clarity, and lead accountability to improve retention and reduce costly mis-hires • Embedded AI tools like ChatGPT into planning, reporting, and QA to save ~8 hours per week per department while boosting consistency and insights • Implemented monthly reporting with department-attributed lead tracking to help leadership allocate budget based on real ROI • Led content creation for Amazon A+ pages, LinkedIn campaigns, Pro Club loyalty programs, influencer partnerships, and our Best Access to Learning YouTube series • Created and embedded Zoho Forms with tracked lead sources across multiple landing pages in collaboration with our developers • Supported national trade show planning, industry association research, and cross-functional marketing for B2B construction decision-makers I’ve also facilitated organization-wide training for the CEO, HR, and Sales teams to improve project management flow and interdepartmental strategy. I lead without ego. I build systems that scale. And I see marketing not as a cost centre, but as a growth engine that protects margin, attracts the right clients, and strengthens internal culture. If you’re leading a remote team, aligning marketing with finance, or driving B2B transformation, I’d love to connect.