Julia Helminen

Background

About Julia Helminen

I am a digital marketing leader with 7+ years of experience driving measurable growth and helping Finnish brands scale their global presence across digital channels. My focus is on building strategies that connect the right audiences with the right messages in cost-efficient and sustainable ways. I combine expertise in performance and growth marketing, brand positioning, multimedia content creation and sustainability strategy with a problem-solver mindset. Currently, I lead the performance insights function within the commercial country brand unit of a public funding and innovation agency. In this role, I work at the intersection of digital marketing, analytics and strategy, being a product owner of dashboards and reporting products, steering paid media and campaign analytics, and driving MarTech & AI driven insights. My work bridges tactical campaign performance with long-term brand impact. I’ve had the privilege of promoting Finland’s brand worldwide, which has allowed me to scale content and visibility for companies across diverse industries – from technology and design to cleantech, space and healthcare. I have also led team of content and media professionals and built strong collaborations with cross-sector stakeholders. My superpowers include: Performance & Growth Marketing – Designing and optimising omni-channel campaigns to maximise ROI and improve customer acquisition and retention (Google Ads, Meta, LinkedIn); Marketing Analytics – Leveraging GA4, GSC and GTM to track performance and optimise marketing activities; Data Visualisation & BI solutions – Building reports that make data insights clear and actionable across stakeholder groups. Leadership & Stakeholder Management – Guiding team of content and media professionals while engaging diverse groups of stakeholders. MarTech & AI Adoption – Harnessing technology to drive scalable impact. Colleagues know me as a curious experimenter, a speedy tech adopter and a learner staying ahead of industry shifts. I enjoy turning complex marketing data into actionable strategies in both creative and technical contexts. My self-starter attitude and can-do mindset help in managing multiple projects while gaining stakeholder support for new ideas. I thrive in fast-paced, low-hierarchy and diverse environments and enjoy leading initiatives that help organisations grow and achieve meaningful results. Always open to exchanging ideas and exploring collaborations in digital marketing, data analytics and BI visualisation. Let’s connect and see whether our interests align!