Julia Hertyk

Background

About Julia Hertyk

Great strategies fall flat when go-to-market execution misses the mark. I bridge that gap with deep, multidimensional marketing experience across tech, gaming, and CPG, focused on driving commercial impact through product and partner marketing. I bring a strong ROI discipline and a track record of consistently delivering on KPIs across omnichannel programs, platforms, and touchpoints. I offer a unique perspective built on 15+ years growing iconic brands across B2B and B2C, from Xbox, Windows, and blockbuster titles like Call of Duty to P&G powerhouses like Pantene and Tide, by turning strategy into results that scale. At Microsoft, I lead go-to-market planning and partner execution for Xbox across Walmart US and Canada, driving $600M+ in revenue across 25+ launches by aligning partner and business priorities. I specialize in joint business planning and strategic investment, including a multimillion-dollar annual media plan that unlocked 3x year-over-year in-kind media value and delivered 5x ROI. I also led business case development with device manufacturers, grounded in financial modeling and performance forecasting, securing incremental investments that generated $8M+ in revenue and achieved 6x+ returns. At Procter & Gamble, I led brand and strategy for all nine categories on the Walmart leadership team. During this time, I unlocked $25M+ in incremental pipeline through first-of-their-kind eCommerce and retail programs, award-winning sustainability initiatives, and social commerce pilots that brought to life consumer insights and reached underserved audiences, earning the CEO Recognition Award. I also led category product and marketing operations, overseeing multimillion-dollar budgets and delivering share growth with 25% spend efficiencies through disciplined execution and tight cross-functional alignment. Known for collaborative, data-driven, and people-first leadership, I’m trusted by global brands and retail partners to bring clarity, structure, and executional excellence to every plan that ultimately drives consumer purchase.