Julia Howell

Background

About Julia Howell

Julia is a strategic, result-driven, customer-focused, analytical and commercially minded Senior Marketer, with a demonstrated track record in delivering business results: accelerating sales/retention performance; improving business profitability; developing and executing highly personalised marketing strategies. She is a dynamic, highly motivated, passionate and people-focused marketer, with over 10 years of telecommunication industry experience, across high-profile brands in Australia and the UK. Areas of expertise- Base Management: end-to-end strategic design of customer lifecycle messaging journeys; roadmap development & execution of compelling, data-driven, digital-focused and insights-led marketing campaigns across ATL and BTL; ongoing optimisation of approaches and initiatives (incl. Test & Learn)- Business Performance, Forecasting and Budget Management: P&L management; understanding sales performance and ability to identify risks/opportunities and develop intervention plans; ownership of large marketing budgets, business sales forecasting and high-level business casing - Product Strategy and Go-to-Market: development and improvement of core strategic business processes, competitive market assessment and identification of opportunities, partnering with specialised internal and external teams to recommend, develop and operationalise GTM strategies