Julia Isdale

Background

About Julia Isdale

Global consumer-centric growth architect and award winning C-Level P&L leader with a successful track record of driving peer leading margin accretive growth through category and brand transformation, future forward demand driven innovation, M&A and a commitment to operational excellence. Experienced in leading bold business transformations in Fortune 500, mid-size and private equity across developed and emerging markets. Fluent in reinventing and building global and local categories and brands across retail, foodservice and B2B. Highly influential leader, respected for identifying and growing top talent, cultivating teams to outperform, building strong internal and external partnerships and inspiring key stakeholders to support change. Purpose driven strategic thinker who inspires organizations to achieve the next level of sustainable growth, efficiency and profitability- Visionary Leadership and Strategy: Reinvented Hershey’s snacking portfolio to successfully expand into ‘better for you’ and salty, enabling revenue growth from $8 billion to $10 billion under the new ‘Innovative Snacking Powerhouse’ vision - P&L and Portfolio Re-invention: Created 6x growth in the innovation portfolio at Carlsberg focusing on transformational, category defining innovations in Seltzers, Cider, Alcohol Free Brews, craft beer, sustainable packaging and breakthrough draught beer innovation - Digital and Data: Established Hershey’s first agile, digitally enabled Innovation Incubator and D2C platform to test, learn, iterate, scale disruptive innovation in snacking, delivering $100+million revenue from new ventures - Transformational Growth: Architect of the premiumization, portfolio and brand strategies for Kraft Foods Russia, turning around 2 years of negative performance, unlocking significant 5x top line and 6x bottom line growth, market share leadership and elevating Russia to Top 10 global priority market status - Global Category Scaling: Led the global development and expansion of Carlsberg’s margin accretive alcohol-free beers growth platform, outpacing the competition to achieve global market leadership and 3x revenue growth - Strong M&A and Operational Success: Spearheaded a transformative $4 billion M&A integration in Carlsberg, exceeding synergy targets by 25% through strategic cost and operational enhancements including the development and execution of a world- class commercial excellence program