Julia Korbi

Background

About Julia Korbi

B2B Marketing Operations leader with 5+ years of experience building scalable automation, data-driven campaigns, and smarter processes for global teams – so Marketing and Sales can focus on impact, not admin. I started out running email campaigns and grew into owning the full HubSpot ecosystem – from lead management and data hygiene to integrations with Salesforce, Salesloft, Outreach, Qualified, LeanData, Clay, and ON24. Along the way, I’ve built a reputation for improving processes, solving problems quickly, and keeping teams aligned. Key Competencies: • Marketing Operations Leadership – Hands-on ownership of HubSpot as the central automation platform; ensuring data, processes, and integrations are consistent and scalable. • CRM & Integrations – Deep experience with HubSpot, Salesforce, Salesloft, ON24, LeanData, and Clay; troubleshooting syncs and expanding functionality for Marketing–Sales alignment. • Lead Management & Data Hygiene – Experienced in lead routing, property management, duplicate prevention, and keeping databases clean across customers, partners, and prospects. • Automation & Workflows – Designing, auditing, and optimizing workflows for nurture programs, segmented email schedules, contact management, and process automation. • HTML Email Development – Proficient at coding responsive templates that display consistently across email clients and devices. • Collaboration & Stakeholder Management – Strong partner to Sales Ops, RevOps, and cross-functional teams; proactive in aligning priorities and ensuring clarity. • Analytics & Continuous Improvement – Building dashboards, tracking lead flow, and running A/B tests to refine campaigns and improve results. • Process Documentation & Enablement – Creating shared spaces with guides and templates that make onboarding faster and teamwork smoother.