Julia Lorenc

Background

About Julia Lorenc

At New Balance, our team's dedication to advancing digital content management has been instrumental in the brand's digital transformation. We've established critical digital infrastructure, enhancing security and usability, and ensuring that digital assets flow seamlessly throughout their lifecycle. Our work encompasses not just asset management but also data analytics, metadata management, and lifecycle oversight, all critical components of the digital operations landscape. Previously, as Senior Brand Asset Manager for L'Oréal's account, my focus on digital asset management systems, content enrichment, and quality assurance laid the groundwork for the operational efficiency and innovation we drive today. Our global cross-functional collaborations are pivotal in managing and maintaining processes that achieve operational excellence and set industry benchmarks at New Balance. Although my career has shifted to digital asset management and digital operations, my love for history and archiving remains at the core of what I do. I still deeply appreciate the importance of preserving and understanding the past, and that passion continues to drive my work as I explore new ways to maintain and organize valuable digital records. My foundation in archiving has shaped my perspective on how to approach digital assets with the same care and respect for history, ensuring that important information is kept safe for future generations.