Julia Lyding

Background

About Julia Lyding

I am a creative and strategic communicator with more than ten years of experience in brand, content, and campaign work. Alongside my creative background, I bring strong skills in planning, coordination, and collaboration — ensuring that ideas move from strategy to delivery in a clear and structured way. I thrive at the intersection of strategy and creativity: translating complex goals into clear plans, aligning people and resources, and keeping both timelines and quality on track. With a background in content strategy, campaign development and visual communication, I bring both the helicopter view and the hands-on skills needed to move projects forward. What truly drives me is creating clarity — in teams, in communication, and in process — so that creativity has the space and structure to succeed. I enjoy connecting people, processes, and goals, making sure projects stay on track while still leaving room for creativity. What I bring • Strength in structuring workflows and coordinating teams and partners. • Ability to plan and lead campaigns and content projects from idea to launch. • Clear communication that aligns stakeholders and builds collaboration. • Creating clarity and alignment between strategy and day-to-day execution. • Creative thinking supported by insights and data that ensures impact. Some highlights • Coordinated and developed content strategy for Ikano Bostad’s digital channels, aligning tone of voice and execution across teams. • Structured implementation of Smartly for Meta and TikTok advertising – streamlining the workflow and enabling faster creative testing across audience segments. This shift allowed the team to experiment more efficiently with varied formats and messaging, contributing to a reach increase. • Planned and managed photo and video productions, balancing creative needs with timelines and resources. • Created content strategies and campaigns that combine creativity with clear structure. I am motivated by creating structure that allows creativity to thrive — and by building collaboration that makes communication clear, engaging, and effective.