Julia McIntyre

Background

About Julia McIntyre

A driven, collaborative and ambitious Marketing and Brand Manager with over 15 years of experience and a strong focus on omnichannel brand campaign management and strategy. Demonstrable experience delivering insight-led, customer-centric activations, across ATL traditional and digital media, that deliver profitable customer actions and build brand advocacy, trust and awareness. A good balance between creative and analytical, I have delivered both creative campaign ideas as well as econometric marketing effectiveness projects. I work very well cross-functionally, leading multifaceted projects with ease, managing stakeholders and agencies while keeping my eye on delivering and showcasing excellent results for our teams, our business, and our customers while maintaining brand consistency and governance and working to tight budgets. Throughout my career I have had the privilege of working with amazing people across iconic Scottish brands with roots in the Scottish islands. Scottish brands I've worked with include: Caledonian MacBrayne, the UK's largest ferry operator 🥃 Lagavulin, Caol Ila, Talisker, Oban, Cardhu, Dalwhinnie, Royal Lochnagar, Cragganmore, The Singleton, Glenkinchie, Mortlach, Brora Single Malt Scotch Whiskies, the Diageo Malt Whisky Portfolio. 🥃 Friends of the Classic Malts, the Diageo Malts Global D2C Loyalty Programme Stramash, Scotland's largest network of outdoor nurseries