Julia Niven

Background

About Julia Niven

As a dedicated professional in Pay-Per-Click advertising I bring a wealth of experience and a proven track record of driving success since 2004. During my career I have worked both in-house and for agencies on ecommerce and lead generation accounts. In the initial stages of my career I worked mainly within the Finance and Insurance market with budgets in excess of £300k a month. In my journey with ecommerce brands, I have successfully navigated diverse landscapes, managing advertising budgets ranging from substantial a month allocations to more modest monthly budgets. Balancing the allocation of funds across various channels, I devised comprehensive plans that not only boosted brand visibility but also fostered sustained growth. I have worked both within PPC and SEO roles, managing day to day workloads and developing and running effective long-term strategies. During my career in paid media I added to my skillset with a combination of technical skills, analytical skills, and strong communication skills to help clients achieve their PPC goals. I often have to: • analyse data to identify trends, optimise campaigns, and report on campaign performance. • communicate clearly and effectively with clients. This includes explaining complex concepts, presenting data, and making recommendations. • create and implement A/B tests to optimise ad copy, landing pages, and other campaign elements. • identify high-performing keywords and analyse their performance to optimize campaigns. • maximize return on investment (ROI) from PPC campaigns.