Julie Eckert

Background

About Julie Eckert

I am a dedicated, innovative, and progress-driven marketing professional with proven strengths in creating and driving successful marketing campaigns, contributing to new product and service offerings, and driving improvements to user experience. I have direct experience in B2C eCommerce sales, specializing within a subscription model. I continually search for ways to improve the performance of current campaigns and expand into new channels. I readily take on new projects outside of my position responsibilities and greatly value collaborating with colleagues and cross-functional teams to enhance products/services and user experiences. Select projects and achievements- Orchestrated overhaul and A/B testing of key step in a primary product sales flow, resulting in a 22% boost in revenue- Strategized and implemented paid partner search plan that resulted in a 12% return on ad spend improvement within the first 2 months. In the same timeframe, this tactic also achieved 28% average monthly lift in day-60 revenue within the company’s largest industry vendor- Managed launch of public employment content across 7 niche sites requiring coordination of efforts from multiple teams including development, design, marketing, and copywriting- Oversaw content being published via social media campaigns as well as represented the marketing team in social media strategy collaboration- Led integration of Google Analytics; connected with each department to assess all needs for project mapping, then worked closely with project’s development lead for start-to-finish implementation.