Julie Herceg

Background

About Julie Herceg

Proud to develop marketing strategies that align data and insights to shape brands, drive engagement, and deepen consumer loyalty.With over 15 years of experience leading shopper strategy, omni-channel campaigns, and personalization at scale, I specialize in turning insights into actionable results. At American Greetings, I lead multi-million dollar marketing investments, manage national agency partnerships, and guide a high-performing team focused on driving consumer engagement and conversion. My work has generated billions of media impressions, delivered sales with double-digit ROAS improvements, and unlocked substantial cost savings, proving that strategic marketing and strong leadership deliver results.I thrive at the intersection of data and creativity, where predictive analytics, consumer insights, and audience segmentation shape smarter campaigns and long-term customer value. Whether developing a campaign, guiding teams, or creating innovative and unique solutions, I bring a blend of vision, precision, and collaboration to every initiative.