Julien Renaud

Background

About Julien Renaud

With 20+ years of experience across B2B, B2G, and complex B2C environments, I’ve helped Fortune 100 companies, high-growth startups, and everything in between design and execute high-impact marketing strategies that deliver results. My strength lies in cutting through complexity; helping teams identify what’s working, what’s not, and where to go next. I don’t just build campaigns; I work hands-on with internal teams to coach, guide, and optimize every step of the funnel. After founding two agencies, I spent the last decade focused on digital transformation, supporting in-house teams through strategy development and operational execution. For the past six years, I’ve worked at a data-driven digital agency, where I lead digital advertising efforts while blending my background in content marketing and consumer insight. Using a design thinking approach, I get to the heart of what motivates people and turn that into journeys and messaging that convert. My approach? Full-funnel thinking: I plan and run integrated campaigns across Paid, Owned, and Earned channels Data clarity: From analytics to dashboards, I simplify marketing data into decisions that drive revenue. Insight-led execution: I rely on research, deep data insights, and testing to develop cross-channel media strategies. Collaboration-first mindset : I partner with teams, roll up sleeves, and make things happen. Focus areas: Performance Marketing · Paid Media strategy, setup and optimization (Google, Meta, LinkedIn, X, Programmatic, DOOH) · Content Marketing & SEO · Demand Generation · CRO · Analytics & Attribution · Martech Integration Outside of work, I can be found reflecting my views on world issues to an uninterested audience (my wife) or trying to keep up with my kids down a ski slope. Happy to connect whether you're navigating a complex growth challenge, rethinking your funnel, or just want to chat about what’s working (and what’s not) in digital today.