Juliette Smith

Background

About Juliette Smith

As the Associate Director of Search for a leading B2B cybersecurity company, I specialize in the strategic deployment of Google Search ads across global markets, harnessing search initiatives to tackle unique client challenges. My expertise centers on aligning paid search strategies with the evolving needs of my client’s diverse business lines, ensuring each campaign drives meaningful results. Over my career, I’ve honed a deep focus on Google Ads, dedicating the last four years to my current client. In that time, I’ve led significant restructuring efforts to adapt their search campaigns to shifting metrics of success, elevating their SEM program with actionable insights and strategic pivots. Despite frequent changes in agencies, client contacts, and digital marketing directions, I’ve remained a constant, integral to my client’s sustained progress. Notable achievements include resolving complex client concerns directly on the ground, helping to rebuild trust and stability within our partnership. My thought leadership in search is further established through contributions to Search Engine Land, where I share insights with the broader SEM community. Known for my SEM expertise, creative problem-solving, and strong client relationship-building skills, I am dedicated to ensuring long-term success for the teams and clients I serve. Outside of work, I’m an avid oil painter, having embraced the art in 2023, and enjoy spending time with my cat, practicing yoga, and finding balance between creativity and a fulfilling career.