Justin B.

Background

About Justin B.

Justin's first company was a computer gaming company, which started at the age of 15. He was a pioneer and the driver for brand adoption in the first round of virtual world platforms at Linden Lab (Second Life) and Google (Google Lively). He also developed and launched, a world first, the Immersive Workspaces platform, a virtual world for Enterprise as a shared 3D space for mass collaboration. It also included a web interface for groupthink and software integration (Microsoft and IBM services). In addition, Justin was the first to welcome to the Metaverse (virtually connected experiences) for Diageo, Herman Miller, Vodafone, Calvin Klein, Adidas, Coca-Cola, to name but a few. Personally: I love to be at the heart of the challenges and create opportunities. I design, scale and develop portfolios of products and services. I focus on the delicate balance between compelling creative direction and my role as a result defined Marketing Director. I am hybrid of Creative Director and a Marketer. My experience has taught me the following foundation rules- I see market insight (data) as an opportunity for Listening, rather than Hearing- Creativity delivers real market differentiation- I believe in the narrative, not just a story- Products are successful if 'form follows function'. I can align, lead and grow world-class product teams- The team is the win, that is the greater good- Multilingual: design, tech and exec- Self-reliant and also accountable for my actions- The dynamic team is the gateway to innovation. Professional Skills. Product development & Management | Brand | Team development | Creative Direction | Product, Price & Promotion | Roadmap | Business Development | Platform creation | Agile Development | Experiential Marketing | Creative Management | Video Game Production | Mobile marketing | Film Marketing.