Justin Pierce

Background

About Justin Pierce

Expertise in large-scale content negotiations, multiple program management and strategic marketing alliances, including broadcast development and production • Uniquely adept at securing high profile media placements • Provides bespoke consulting services to owners of established IP’s and original content creators, to maximize content and media visibility across the traditional broadcast and emerging digital and streaming spectrum • A proven ability for deal-making and brand development • Highly experienced in media strategy, implementation and crisis communications • Agile corporate and client team player with expertise in relationship management • Member, California Bar CAREER HIGHLIGHTS • Secured major stories in high profile media including TIME Magazine, New York Times, Los Angeles Times, Associated Press (AP), USA Today, CNN and The Wall Street Journal for USC Center for the Digital Future, establishing the Center’s prominence and enhancing its global awareness • Planned and executed comprehensive media strategies launching “The Wonder Years” and “Tour of Duty” at New World Television • Led Columbia TriStar Television media team for “Mad About You” and “The Nanny” launches, overseeing and implementing both campaigns, in tandem with broadcast network PR • Sought out and cultivated multi-million dollar “Joan Collins” accessories and perfume product line opportunities • Structured a long-term strategic alliance between Associated Television International and Gannet’s USA Today resulting in an extensive series of successful co-branding initiatives