Justin Sonfield

Background

About Justin Sonfield

Transformative C-level leader with over 30 years of proven success driving growth, innovation, and operational excellence across direct-to-consumer omnichannel retail, wholesale, hospitality, and licensing. A change agent with a history of leading private equity invested organizations to high value growth exits.Expertise:•Complete P&L Management: Driving financial performance and operational efficiency at every level of the organization.•E-Commerce & DTC Strategy: Building ground-up strategies, optimizing tech stacks, and leveraging marketing levers for scalable growth.•Omnichannel Leadership: Leading merchandising, planning, and supply chain teams for organizations with revenues exceeding $23 billion.•Marketing Innovation: Developing comprehensive digital and print strategies to enhance brand presence and drive revenue.•Team Building & Mentorship: Cultivating high-performing teams and fostering leadership at all levels.Career Highlights:•Led Jonathan Adler to growth of 48% vs baseline, bringing it from a 8 figure loss to a high 7 figure gain in 2 years. Exit 2024 to Consortium Brands Group.•Led The Company Store to growth of 30% vs baseline, bringing exit value from $75M to $110M. Exited late 2017 with sale to The Home Depot. •Successfully led transformations, including Macy’s Home Store transition, Macy’s/May Co merger, and Macy’s Midwest consolidation, with best in company results.Specialties:•End-to-end e-commerce strategy and execution•Supply chain optimization and inventory management•Financial and merchandise planning•Marketing innovation in digital and traditional channels•Go to Market Strategy Expert in many categories across retailWhat Sets Me Apart:•Reimagining businesses through disruptive thinking, data-driven strategies, and customer-centric innovation.•Broad experience across buying, planning, product development, and omni-channel retail, leveraging both digital and physical presence.•Trusted communicator and partner to Boards of Directors and investors.•Collaborative, naturally curious leader who promotes open communication, trust, and engagement at all organizational levels.I am passionate about creating long-term value, mentoring the next generation of leaders, and delivering results that drive success for all stakeholders. Whether navigating complex consolidations or driving e-commerce innovation, I thrive on building sustainable growth and operational excellence.Key strengths: strategy, innovation, profitability, leadership, P&L, marketing, planning, retail excellence.