Justin Sotolongo

Background

About Justin Sotolongo

I build and scale channel partner ecosystems that drive revenue, retention, and reach. With a background spanning accounting firms, ERPs, outsourced CFOs, and industry associations, I specialize in designing GTM strategies that leverage third-party relationships to accelerate growth. My focus is on forming high-leverage partnerships that not only generate leads, but embed products into the workflows and trusted networks of target customers. I’ve led partner programs across B2B SaaS, fintech, and blue-collar verticals—crafting referral systems, co-selling playbooks, and joint marketing initiatives that partners actually use. My approach blends outbound rigor (cold email, call sequences, etc.) with long-term enablement (co-branded assets, onboarding, integration). I thrive in roles where I can take a zero-to-one partner motion and evolve it into a repeatable, revenue-generating engine—connecting the dots between business development, product alignment, and field execution. Let’s build ecosystems that scale smarter, not harder.