Justin Steele
Founder and CEO (Chief Experience Officer) at Local Sauce Tours
Based in Sydney, Australia
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Seniority
C-Team
Department
General Business & Management
Location
Sydney
Industry
Travel Arrangements
Company size
7
Contact information
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j•••••••@localsaucetours.com.au
Phone
5 credits+61 ••• •••• ••••
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Background
About Justin Steele
I'm the Founder and CEO of Local Sauce Tours, an award-winning company focused on food and drink tours. Local Sauce Tours runs a range of food, nightlife, street art and cultural history walking tours around Sydney. Since starting in 2018, we've received over 5-star reviews across Airbnb, TripAdvisor and Google. The team has now grown to over 10 amazing guides, hosting a range of unique experiences all over Sydney (and Brisbane from October 2025). In 2022 and 2023, we won the NSW Tourism Awards "Cultural Tourism" category. I am also a fluent Mandarin speaker and a confident public speaker, having performed as a bilingual MC and video host to audiences of thousands across Sydney and hundreds of thousands online. During the 3.5 year period where my business was impacted by COVID, I performed a range of roles for 2 travel-related start-ups that operated in different spaces to my own business, Into The Wild Escapes and PlanPay. In a past life, I was a M&A corporate lawyer at one of Australia's top-tier law firms, but I've recovered now.
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