Jutta Kasslin

Background

About Jutta Kasslin

With over two decades of experience in marketing, my expertise lies in leading strategic marketing communications and brand identity development. At Aalto University, I am committed to enhancing our global presence through innovative marketing and insightful analysis. My mission aligns with the university's values, driving growth through dynamic marketing strategies while fostering a culture of excellence. In my current role, I have elevated Aalto University's marketing endeavors by spearheading concept development and executing impactful marketing campaigns with internal and external partners. Earlier in my career I've played a pivotal role in brand identity evolution, ensuring alignment with the organisation's strategic vision. My contributions in target setting, measurement, analysis and development have significantly advanced our marketing capabilities, affirming my proficiency in marketing. Leadership Style I lead with clarity, curiosity, empathy and collaboration. My approach is based on shared direction, open culture and measurable impact. I believe the best ideas often come from empowered and collaborative teams – and the best results from consistent, values-driven leadership. What I Do Best I turn insight into action. Whether it’s brand development, marketing campaign planning, new launches or stakeholder collaboration I thrive at the intersection of strategy and execution. I bring structure to ambiguity and momentum to plans that need traction. Let’s connect! jutta.kasslin@gmail.com 050 411 2363 Strategic marketing | Growth strategy | Brand development | Communications | Customer insight | Customer experience | Business development | Data-driven decision making | Thought leadership | Team leadership | Budgeting