Jyothsna Yenne

Background

About Jyothsna Yenne

Technology leader with 19+ years of global experience, specializing in customer data, marketing technology and data engineering. Spearheaded multiple digital transformation initiatives, optimizing operational efficiency, and fostering innovation. Demonstrated success in guiding cross-functional teams to deliver multimillion-dollar projects. Proficient in harnessing technology to align with business objectives, particularly adept in implementing marketing technology solutions and deploying customer-centric strategies.Key Achievements:• Led a $20M initiative to bring an agency-owned multichannel marketing platform in-house, overseeing the seamless transition and centralization of email, push, and SMS communications.• Led the end-to-end development and operations of CRM programs for 50M+ customers, seamlessly integrating with multichannel marketing strategies.• Pioneered key initiatives, including customer360 for personalization and centralized analytics, elevating the organization's marketing capabilities.• Nurtured high-performing teams, fostering collaboration, and providing mentorship, leading to enhanced team productivity and project success.Skills:• Proficient in the Marketing Technology lifecycle from data capture to activation and analytics.• Expert in MarTech Operations, leading the implementation of Email, Push, and SMS platforms.• Proven ability to lead cross-functional teams and collaborate with diverse stakeholders.• In-depth expertise in major Martech platforms, including Salesforce Marketing Cloud, Tealium, and more.• Experienced in driving digital transformation for improved operational efficiency and enhanced customer engagement.