Kadri Koor

Background

About Kadri Koor

B2B Marketing & Tourism Product Specialist I started in tourism with the idea of becoming a tour guide. While I never officially became one, I’ve been telling Estonia’s story in my own way for over 10 years — through destination marketing, product development, and international partnerships. With over a decade of experience in the tourism industry, I’ve grown from organizing trips to shaping how an entire country is presented to the world. My work focuses on connecting Estonia’s tourism sector with global markets — building strong B2B relationships and showcasing authentic experiences that resonate with international audiences. I know tourism products inside and out — from hands-on experience organizing familiarization trips for travel professionals to curating destination stories that highlight what makes a place truly special. I thrive on helping others discover the essence of a destination through well-crafted experiences and meaningful partnerships. Fluent in English and Estonian, I work confidently in international settings — whether it’s trade fairs, strategic meetings, or destination presentations.