Kae Jansen

Background

About Kae Jansen

I specialize in using advanced social listening tools to extract actionable insights that inform brand strategy. My role centers on developing robust analytical frameworks, translating sentiment segmentation into meaningful strategies, and collaborating with UX/UI teams to create intuitive analytics platforms. By aligning data capabilities with client needs, I have supported key accounts, such as YouTube Gaming, enabling data-driven decisions that enhance brand health and engagement. Previously at Nike, I spearheaded brand and market research initiatives, delivering insight-driven strategies through detailed reports and competitive audits. My passion lies in transforming complex data into clear, actionable narratives that empower teams to take informed action. With expertise in tools like Brandwatch, Sprinklr, and Meltwater, I remain committed to fostering innovation in social analytics and helping brands connect authentically with their audiences.