Kai N. Bergner
Director Consumer Health at Yougov
Based in Frankfurt Rhine-Main, Germany
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Seniority
Director
Department
Healthcare & Human Services
Location
Frankfurt Rhine-Main
Industry
Business Intelligence Platforms
Company size
4.7K
Contact information
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k•••••••@yougov.com
Phone
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Background
About Kai N. Bergner
Healthcare marketing (OTC Pharmacy, RX, Medtech) expert serving pharmaceutical companies and healthcare startups, with long-term experience in leading international, healthcare marketing research and consultancy projects. Results-oriented, customer-focused and entrepreneurial mindset experienced in quantitative (including panel data) and qualitative research methods as well as behavioural insights and strategic marketing. Author of several healthcare marketing publications on topics such as consumer behavior, brand management and service innovation in national and international journals. Healthcare marketing enthusiast holding guest lectures at universities.
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