Kailash Pandiyan
Demand Generation Lead at Thoughtspot
Based in Bengaluru, India
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Seniority
Manager
Department
Sales & Business Development
Location
Bengaluru
Industry
Software Development
Company size
1.7K
Contact information
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k•••••••@thoughtspot.com
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Background
About Kailash Pandiyan
I’m a seasoned digital marketing expert with 18 years of experience. I have worked with diverse industries spanning technology, business consulting, real estate, energy, telecom, FMCG, etc. As the Director, Digital Marketing in Gartner, I oversee the SEO, SEM, Email Marketing. I’ve worn many hats in my career and currently work on SEO, SEM, Web Analytics, SMO, UI Design, UX & Email Marketing. As a result, I have the expertise to navigate complex, technology-driven marketing initiatives. However, my actual experience has taught me something much more valuable, can understand differing viewpoints of the marketer, designer, product expert, sales team and clients. Specialties- Go to Market Strategy Digital Strategy, Product Launches, Conference Management, Demand Generation Search Engine Optimization- Search Engine Marketing - Proven skills in Developing and managing Pay-per-Click (PPC) campaigns (Google Adwords, Yahoo Overture, MSN Adcenter,) and other Online Marketing campaigns ( Affiliates, banner Advt.Contextual advertising,)- Strong Marketing Metrics/Web site analytics expertise
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