Kait Callahan

Background

About Kait Callahan

Acquisition Strategy Lead with a decade of expertise in full-funnel, cross-channel integrated marketing. Driven by a passion for AI and innovation, I specialize in developing strategic solutions to achieve key business objectives and improving operational efficiencies through automation- Strategic Customer Acquisition: Drove strategy of digital experiences campaigns for major Microsoft initiatives, launches, events, and global acquisition efforts- Integrated Marketing Expertise: Full-funnel cross-channel experience across Organic & Paid Social (LinkedIn, Instagram/Meta, X/Twitter, Snapchat), Blog, SEO, SEM, RM, Display, Content Syndication, Out of Home, Experiential/VR, Print, Direct Mail, TV, Radio, Landing Page Optimizations, and Events- AI and Automation Innovation: Utilized AI and automation to pioneer scalable operational processes, including BOT program development for manual process automation, mastering new platforms and development languages, and creating cross-team ticketing systems to enhance communications and project prioritization- Operational Excellence: Developed innovative solutions to create efficiencies, streamline processes, and leverage technological capabilities to enhance campaign alignment to business objectives.