Kait Laporte

Background

About Kait Laporte

As a person with a PhD in Ethnomusicology who gladly ended up with a career in digital marketing, the qualities that drive me are curiosity, resourcefulness, and an intuition about what makes people tick. Curiosity has been a life-long friend. As a kid I was never bored; I was always reading, performing, and looking to the next thing while still doing a good job at the last. As an adult, curiosity carried me through my interdisciplinary grad school experience and into a career in marketing. Today, my curiosity translates into an unrelenting need to research, grow, ask the right questions, and approach every task with best practices. During grad school, resourcefulness allowed me to support myself in a city with escalating rent. In addition to my teaching assistantships and research fellowships, I did freelance work helping individuals and startups perform tasks they were stretched too thin to do. These tasks included teaching an art collector how to use computers, developing travel itineraries, executing email marketing strategies, and starting a local non-profit. Today, my resourcefulness allows me to manage complex projects, complete tasks efficiently and effectively, and develop new solutions to ongoing problems. Some insight into solutions: strong relationships built on open communication are often the answer. That insight brings me to my intuition about what makes people tick. Ethnomusicology is the study of people and their relationship with music. This anthropological background, combined with years of experience making music accessible to freshmen at 8:30 am, means I have an instinct for what excites, confuses, and bores people. I use that intuition not only in conjunction with my marketing skills, but also to inform the way I communicate. I am effective and constantly growing at- Website and brand strategy - Project management - Client relations - Search engine optimization - Data analytics - Content marketing - Social media (paid and organic)- In-person and virtual event planning Outside of work, you can find me playing drums, rewatching 90s sitcoms to see how they've held up, reading, traveling, and spending time in nature. Feel free to reach out to nerd out about marketing/websites, talk about turning an academic background into an "alt-ac" career, or swap pictures of cute pets.