Kaitlin Smith

Background

About Kaitlin Smith

The way that businesses interact with customers is changing rapidly – balancing empathy with analytics, and automation with personalization is critical. I’m a senior executive who sets and defines strategies that enable healthcare providers to connect with customers. For me, the future lies in leveraging AI-driven insights and metrics to deepen relationships and help clients win. At Inizio Evoke, I oversee a client portfolio that includes multiple top 20 pharma businesses. I joined what was Create NYC in 2014, and became an integral member of their growth team as the company became Evoke Create and then Inizio Evoke. I’m proud of the part I’ve played in the company’s evolution into a global health marketing, communications & transformation platform. In my current role as MD, I deliver impactful solutions for clients while developing and growing accounts. Day to day, I activate and implement visionary ideas, with a focus on putting clients ahead of the competition and lifting revenue. As clients seek out new ways to forge enduring, authentic relationships with customers, I’m proud to be leading the way in innovation, testing, and learning.