Kala M. Ranganathan

Background

About Kala M. Ranganathan

I am a data-driven, full-funnel B2B global marketing executive, who builds brands and category leaders, creates demand among prospects, customers and partners driving pipeline growth. Experienced at working through complex marketing challenges at hyper-growth startups, PE environments and large global public companies increasing their market leadership. Managed/coached small teams in startups as well as global organizations at companies like Dell. Known as a “utility marketer,” able to deliver impactful results in times of market changes or corporate reprioritization. Strengths include branding through consistent storytelling, customer advocacy, and meticulous execution of campaigns that resonate with all stakeholders including press, analysts, influencers and decision makers. Awards: Recognized by Computer Reseller News (CRN) in the 2013 “Power 100” honoring powerful women in the channel. Additional recognition include CRN’s 2012 and 2011 “Channel Women Award.” Part of the team award for Dell’s PartnerDirect's Take Your Own Path video campaign, and the International Davey “Gold” Award for Dell’s "Tech Two Virtualization” campaign. Business Week's "Bronze" in the PR/New Product Rollout category. Specialization includes: Marketing Leadership, Brand Management, Demand Generation, Global MarCom, Customer Advocacy (VoC), PR & AR (Owned and Earned), Peer-to-Peer Initiatives, Global Campaigns, Content Marketing, Digital Marketing, Channel (to & through) Marketing, Agency/Vendor Management, Enablement, Social Media, Website best practices, Team Management (direct teams, consultants and vendors) in Europe, Asia Pacific Japan, India and Latin America. Strong team player, comfortable working in complex, matrixed organizations.