Kaleb Cuevas

Background

About Kaleb Cuevas

An accomplished marketing professional with a robust track record in driving multi-million dollar sales through strategic and integrated marketing initiatives. I excel in creating customer-focused marketing strategies that enhance engagement and retention. With expertise in digital marketing, customer funnels, and marketing analytics, I effectively align marketing efforts with organizational goals and gain stakeholder buy-in. My leadership skills shine in building strong relationships and leading cross-functional teams. Adept at developing compelling product messaging and leveraging industry insights for competitive advantage. Specialties: • Marketing Strategy and Planning • Customer Funnels and Direct Marketing • Digital Marketing and Marketing Analytics • Budget Development • Public Speaking and Presentations Experience Highlights: • Product Marketing Manager II at Pushpay: Led product lifecycle management, go-to-market strategies, and cross-functional marketing campaigns. • Interim Director of Marketing at Resi Media, LLC: Directed staff, managed marketing budgets, and spearheaded multi-channel marketing plans. • Marketing Manager at Resi Media, LLC: Developed marketing materials, analyzed trends, and optimized campaign performance. • Product Marketing Manager at Logos: Drove product development initiatives and developed pricing and promotional strategies. Notable Achievements: • Met and exceed goals in many instances, including doubling promotional goals for the Logos March Matchups Campaign • Increased brand visibility through partnerships with influencers. • Successfully managed and launched integrated marketing campaigns. • Received multiple Employee of the Month awards and recognition for innovative marketing ideas.