Kanae Kwon

Background

About Kanae Kwon

Results-driven B2B Marketing Leader with 15+ years of experience in the IT and enterprise software industry, now focused on scaling AI-driven and data-powered marketing programs-Skilled in account-based marketing (ABM), demand generation, and digital campaign execution across high-growth environments. • Proven success in expanding databases, launching multi-channel campaigns, and aligning closely with sales to deliver measurable pipeline impact. • Adept at balancing global process rigor with start-up agility, building localization and marketing operations frameworks from scratch, and executing hands-on campaigns across paid media platforms. • Passionate about applying automation, data, and AI-powered tools to accelerate adoption and growth in innovative technology companies. • TOEIC: 960 • Account-Based Marketing (ABM): Strategic contact acquisition, account targeting, and engagement campaigns. • Demand Generation & Lead Nurturing: Multi-channel campaign design (email, web, paid, social, events) to drive pipeline. • Digital Campaign Execution: Hands-on management of campaigns across Google Display & Search, Meta Ads, and LinkedIn Campaign Manager, optimizing performance for CPL and CTR. • Localization & Global Alignment: Expertise in building scalable localization workflows and balancing global governance with regional needs. • Digital Marketing Operations: Proficient in Salesforce, Marketo, Eloqua, HubSpot, Adobe Experience Manager, Google Analytics, Adobe Target, and Optimizely. • Leadership: Managed and developed teams of up to 17 across 6 countries, aligning marketing execution with sales goals. • Cross-Functional Collaboration: Strong record of partnering with sales, inside sales, resellers, engineers, and agencies.