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Kane Poehlman

Senior Email Developer at Blue Cross Blue Shield Of Michigan

Based in United States

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Seniority

Staff

Department

Information Technology

Location

United States

Industry

Insurance

Company size

10K

Contact information

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k•••••••@bcbsm.com

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Background

About Kane Poehlman

Senior Email Marketer and CRM leader specializing in omnichannel strategy (B2B/B2C) with 9+ years of experience focused on driving engagement and lifecycle growth across email, SMS, print, and digital channels. I bring a balance of technical execution and strategic thinking — developing, QAing, and optimizing responsive, high-performing email experiences that deliver across all devices and clients.I collaborate closely with data, creative, and product teams to build personalized, insight-driven campaigns that resonate with audiences and meet business goals. With a strong foundation in automation, testing, and analytics, I continuously refine performance while ensuring accuracy, scalability, and CAN-SPAM compliant execution.I am passionate about creating seamless customer journeys that connect strategy, storytelling, and technology to drive measurable impact.

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