Kanishka Kumar
Chief Marketing Officer (CMO) - Part of Executive Leadership Team at Hy-Met Limited
Based in Kolkata, India
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Seniority
Other
Department
Other
Location
Kolkata
Industry
Appliances; Electrical; and Electronics Manufacturing
Company size
2
Contact information
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k•••••••@hy-met.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Kanishka Kumar
Kanishka is an experienced Gen AI, Google and HubSpot certified Chief Marketing Officer (CMO) and Strathclyde MBA (UK) bringing 18+ years of experience in marketing and sales leadership, B2B SaaS product marketing, and technology services branding, I currently serve on the leadership team at Hy-Met UK, reporting directly to the CEO. I lead the Global Marketing function, scaling growth across AI, Cloud, IoT, IT Services and B2B SaaS verticals. He holds a Tier 1 MBA from UK and is a British Chevening Scholar. Specialised in growth marketing, demand generation, marketing automation, content & digital strategy, PR, and product branding architecture, he has built high-impact campaigns for sectors including AI/ML, IIoT, Industry 4.0 and digital transformation,delivering measurable results in revenue growth, brand positioning, and developing ecosystem engagement by building AI Innovation Hubs. At IIT Madras Research Park, he led marketing and strategic communications for startups and innovation-driven companies, positioning them within competitive ecosystems and fostering high-value partnerships across corporates, academia, government, and CSR networks. His experience spans ecosystem development, startup incubation support, and brand storytelling that drives visibility, funding opportunities, and market access. Through targeted outreach and stakeholder engagement, he has helped young ventures grow from concept to scalable impact. He is HubSpot Certified in Email Marketing, Content Marketing, Inbound Marketing and Social Media Marketing. He is a Marketo and Freshsales Marketing certified professional. He is Google certified in Google Analytics, Search Ads, Display Ads, Video Ads and Shopping Ads. He helps Entrepreneurs/Stakeholders/Fortune 500 Brands grow and make more by applying Digital Marketing Strategies. He is Zapier Marketing Automation certified. He is also a reputed Udemy instructor and has 1100+ students enrolled in his courses on Marketing Automation. Visit - Visit his YouTube channel -"Kanishka Digital Talks" where he regularly speaks on the latest trends in Digital Marketing that will disrupt in 2021. Link - Follow him at his Twitter handle -@Kanishk69594081
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