Kara Aaserud

Background

About Kara Aaserud

National Magazine Award-winning writer, editor and communications specialist with more than 20 years of experience in university communications, magazine editing and digital journalism. A proven leader in strategic content creation, Search Engine Optimization (SEO), media relations and feature writing, I specialize in crafting compelling stories and tailored communications strategies that engage diverse audiences and drive results. My portfolio includes published work in Canadian Business, PROFIT, MoneySense, Today’s Parent and various university, trade, and online publications, covering topics like optimal aging, business strategy, technology and finance. Currently, as Manager of Strategic Communications, University Advancement at McMaster University, I develop impactful donor communications, detailed proposals and comprehensive cases for support that align with institutional goals. I am passionate about combining creativity and strategy to create content that inspires action and strengthens relationships. With degrees in English from Concordia University of Edmonton and Journalism from Toronto Metropolitan University (formerly Ryerson University), I bring a blend of storytelling expertise and strategic insight to every project. Key Skills: Strategic Communications Planning Content Creation and Editorial Leadership Donor and Stakeholder Engagement SEO and Digital Marketing Media Relations Service Journalism Proposal and Report Writing