Kara Reiff

Background

About Kara Reiff

I thrive on the challenge of transforming marketing organizations and building strategies into powerful engines of growth. My journey has taken me through various roles at renowned companies like Centene Corporation, Mars, Inc. and Wrigley, where I have had the privilege of leading talented teams through complex change on a journey to make real business impact. Building world-class global marketing functions is not just my job; it's my passion. I love diving into ambiguity and emerging with clear strategies that drive results.At Centene Corporation, I have been fortunate to build a world-class team from scratch in a Fortune 22 company, as we navigate the ever-evolving landscape of healthcare marketing. In my previous role as Vice President of Marketing Transformation at Mars Inc, I spearheaded a three-year program that reimagined the marketing organization of the future, while driving a multimillion-dollar value creation program to self-fund the transformation. One of my proudest moments was leading a team of marketing professionals to integrate two of the most iconic confectionery companies in the world. My time at Mars and Wrigley taught me the importance of diversity of thought, collaborating with colleagues across the world to elevate the role that our brands played in business growth. Outside of work, I enjoy mentoring upcoming marketers and sharing insights from my experiences. I believe in giving back to the professional community by helping others navigate their paths in this dynamic field. Whether it’s through workshops or one-on-one sessions, I find joy in fostering talent and encouraging innovation.If you’re interested in discussing marketing transformation strategies or exploring collaboration opportunities, feel free to reach out via email at karareiff@icloud.com. Let’s connect!Strong Interpersonal Relationships − Conflict Resolution − Agency Management − Internal Sales Expertise − Collaborative Visionary − Strategic Planning − Business Transformation − Portfolio Management − Annual Planning − M & As | Restructuring − Global Marketing − Brand Management − Corporate Identity − High Performance Teams − Digital | Design | Creative − Change Management − New Product Introduction